Client

Vitroprobe Analytics specializes in biomolecular analysis at the atomic scale to aid in the design of new pharmaceutical drugs.

Established in 2020 by Martin Andersson, Gustav Sundell, and Mats Hulander from Chalmers University of Technology, Vitroprobe addresses the slow and costly process of drug development.


Their patented technique offers unparalleled resolution to study drug-target interactions, enabling precision in new drug formulations. Vitroprobe collaborates closely with academic institutions and industry partners to accelerate the development of new pharmaceuticals by providing unique and detailed analysis.

Team

YRGO-2024 | Digital Design

Peter KA Jansson

Dina Garis

Carl Weigert

Breif

  • Client: Chalmers Ventures company

  • Project: Work on their brand guide and website for a symbolic payment.

  • Role: Digital Designer

    • Tasks:

      • Interpret and visualize the client's requirements

      • Deliver expertise and research on the subject matter

      • Present informed insights while respecting the client's opinions

  • Communication:

    • Assign a contact person in each group and the company

    • Select a preferred communication channel

  • Planning:

    • Conduct basic planning together with all relevant parties

Solution & Process

We successfully developed a comprehensive website using WordPress, ensuring its distribution and delivery to the company's selected Internet Service Provider (ISP) within the agreed timeframe. The site features a contact form and a news section, tailored to enhance user engagement and seamless communication. The brand guide was meticulously crafted in collaboration with the company's representative, Gustav Eriksson, during a series of focused meetings.


Initially, I designed the logo inspired by their previous emblem, which incorporated a laser.
Subsequently, I created all the 3D assets for the website. These assets play a crucial role in presenting their technology, providing a clear and comprehensive understanding of their work.


The vibrant accent color, orange, symbolizes the cutting-edge nature of their technical advancements, while the foundational midnight blue and light blue tones instill a sense of calm and trustworthiness, aligning perfectly with the company's brand identity.


I laid the foundational structure of the site using the Gutenberg editor, leveraging my previous experience with WordPress.

However, aspects such as 2D assets, WCAG compliance and responsiveness were handled by Carl and Dina.

Solution & Process

We successfully developed a comprehensive website using WordPress, ensuring its distribution and delivery to the company's selected Internet Service Provider (ISP) within the agreed timeframe. The site features a contact form and a news section, tailored to enhance user engagement and seamless communication. The brand guide was meticulously crafted in collaboration with the company's representative, Gustav Eriksson, during a series of focused meetings.


Initially, I designed the logo inspired by their previous emblem, which incorporated a laser.
Subsequently, I created all the 3D assets for the website. These assets play a crucial role in presenting their technology, providing a clear and comprehensive understanding of their work.


The vibrant accent color, orange, symbolizes the cutting-edge nature of their technical advancements, while the foundational midnight blue and light blue tones instill a sense of calm and trustworthiness, aligning perfectly with the company's brand identity.


I laid the foundational structure of the site using the Gutenberg editor, leveraging my previous experience with WordPress.

However, aspects such as 2D assets, WCAG compliance and responsiveness were handled by Carl and Dina.

3D assets

As part of the project, I undertook the creation of multiple 3D models and detailed illustrations. This endeavor presented a significant technical challenge, as it required the accurate representation of the molecular structures being scanned by the company.

To achieve this, I utilized data from the RCSB Protein Data Bank (PDB), which provided the precise coordinates and molecular structures necessary for the models.


The subsequent processing of this structural data was a complex task.

To streamline the process, I developed a bespoke ChatGPT assistant capable of interpreting the differential aspects of the molecules and converting them into hex values. This automated interpretation was crucial for maintaining the precision and consistency of the data.

Using Blender, I imported the molecule coordinates as these newly generated hex values. Once inside Blender, I assigned appropriate volumetric preferences to these values. This meticulous step allowed for the creation of highly accurate and visually compelling 3D animations of the molecules.

By combining advanced data acquisition, custom computational tools, and sophisticated 3D modeling techniques, I successfully translated complex molecular structures into interactive visual models, thereby meeting the project's objectives with a high degree of technical accuracy and visual clarity.

3D assets

As part of the project, I undertook the creation of multiple 3D models and detailed illustrations. This endeavor presented a significant technical challenge, as it required the accurate representation of the molecular structures being scanned by the company.

To achieve this, I utilized data from the RCSB Protein Data Bank (PDB), which provided the precise coordinates and molecular structures necessary for the models.


The subsequent processing of this structural data was a complex task.

To streamline the process, I developed a bespoke ChatGPT assistant capable of interpreting the differential aspects of the molecules and converting them into hex values. This automated interpretation was crucial for maintaining the precision and consistency of the data.

Using Blender, I imported the molecule coordinates as these newly generated hex values. Once inside Blender, I assigned appropriate volumetric preferences to these values. This meticulous step allowed for the creation of highly accurate and visually compelling 3D animations of the molecules.

By combining advanced data acquisition, custom computational tools, and sophisticated 3D modeling techniques, I successfully translated complex molecular structures into interactive visual models, thereby meeting the project's objectives with a high degree of technical accuracy and visual clarity.

Conclusion & Insight

Our project faced a significant challenge with the requirement to use exclusively free software due to the client's budgetary constraints. Despite this, our teamwork and resourcefulness shone through, resulting in a functional and aesthetically pleasing website that embodies the company's innovative spirit and technical prowess.

Notes and areas for improvement:


  • Client communication: Enhancing our ability to communicate effectively with the client is crucial to help us understand how to present the product to their investors and colleagues, even if it involved unfamiliar subject matter.


  • Resource assessment: We realized the importance of ensuring we have all the necessary tools to fulfill our promises within the given budget.


End result:

  • The client was pleased with the outcome and proceeded to purchase the products.

School project / Vitroprobe

School project / Vitroprobe